In 2015, continuously from March to May 2015, the Company conducted 4 power-saving weeks with phased intervals. In the operation, there were practical communication activities such as demonstrative float, hanging banners, flags and banners in Coffee Festival, parade on the occasion of Earth Hour, leaflets with messages to save electricity. The activities were synchronized, creating practical effects on public awareness of electricity users. For the Earth Hour 2015 only, the province saved over 32,700 kWh.
Besides, the power-saving activities have been deployed in households, schools, workplaces since the previous year while maintaining effective communication.
Now that Dak Lak has been in the rainy season, the problem of over load is no longer tense. However, power saving is regarded as a long-term strategy, to be implemented not only in peak time of the hot season but also in the long run. It is from this perspective, the change of perceptions in using electrical equipment in particular and energy in general will bring out positive performance.